There are many blogging mistakes that new and even seasoned bloggers make. These can be easily avoided, that is if you are aware of them.
In this article, I will discuss the most common blogging mistakes that will help you improve your blogging skills significantly.
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The Most Common Blogging Mistakes You Should Avoid
Choosing a Blog Niche that is Too Broad
Picking a broad niche is a common mistake that many new or even seasoned bloggers make.
I know you may be tempted to extend your topics to meet your audience’s needs but to tell you honestly, you can’t be everything to everyone.
If you want to be successful in blogging, then it’s best to specialize.
Here are some reasons why:
- Your blog will be more focused and it can reach a more dedicated audience.
- This will avoid you and your readers from being too overwhelmed.
- It will be much easier to provide the information your audience needs. For example, instead of choosing the broad niche ‘movies’, you can narrow it down to ‘horror movies’ to help you reduce the amount of content needed. At the same time, it will be easier for horror movie buffs to find the information they need.
Overall, narrowing down your niche is a win-win situation for everyone, but always make sure to do your research first.
Related Post: The Best Blog Niche Ideas (that actually make money!)
Not Knowing Your Audience
I know it could be tempting to just get your blog up and running without doing enough research about your target audience.
I’ve done this a couple of times so I can say that this is a huge mistake that every blogger should avoid.
In order for you to help your audience better, you need to get to know them first. Because imagine if you’re a doctor trying to cure someone’s sickness without knowing your patient’s background (ex. allergies, age, history, etc.). Do you think you’d be able to help them effectively?
So before you start writing your content, do the research and create your ideal reader profile.
This will help ensure that your content addresses problems that are relative to your audience.
No Clear Purpose for Content
Do you have a purpose or a goal when creating your content?
For example, is it to drive traffic to your blog, to sell a product, or simply to inspire?
Whatever it may be, when it comes to writing effective content, you need to have a plan in place.
Some bloggers plan months ahead as it gives them enough time to identify their audience’s needs/problems, choose the topics they want to cover, and set a goal for their content.
Overall, you should always have a clear goal to keep you accountable and on track with your strategy.
Otherwise, it’s best not to post content that does not serve any purpose to you or your audience.
If you have been covering the same topics and solving the same problems for years, you might be tempted to write about something completely unrelated to your chosen niche.
Do not make this mistake.
Instead, try to reconnect with your audience. Survey them to get new ideas. Do more research. Get updated with the news.
Then, you can use the information to bring your blog back into focus.
Focusing On Yourself
Now unless you are a celebrity, the reality is… your blog is not about you.
Even if you are writing about your travels, skincare routine, cooking, or other experiences in life, it’s really about what your audience needs and wants to know regarding a topic.
Indeed, sharing your experiences is great when introducing a niche-related concept.
However, always remember that your audience is more interested in how you can help them or what you can teach them rather than what you had for dinner.
Just focus on what is important and never lose your perspective about why people read your blog, so you won’t lose followers and readers in the long run.
I’m guilty of this mistake. Trust me. I know it can be quite discouraging to write post after post without getting a response or a good amount of views.
But remember, if you are just starting to blog, it really can take a while before your target audience finds you and spreads the word.
Don’t give up!
Surely, there will come a point when your determination and devotion pay off.
Try making it a habit to post on a schedule at least 2-3 times a week. If you’re too busy then maybe post once a week.
By posting consistently, you can train your audience to visit your website on ‘new post’ days to read the latest scoop.
Until your readership picks up, you can keep yourself occupied by posting evergreen content that engages and educates your audience as these types of posts are most likely to stay relevant for many years after you post them.
Also, don’t forget to share your posts on social media to help drive traffic to your blog.
Creating Impersonal Content
One of the worst blogging mistakes you can make is writing bland, impersonal content.
Not only is it boring to your audience, but it also does not help to set you apart from your competitors.
The best thing to do is try to ‘find your voice’ by incorporating your personality into your content. Maybe crack some jokes, use puns, show your sassy attitude, etc.
However you want to do it, make sure you remain professional while being yourself and giving your audience a sense of what you are like in person.
Using Outdated SEO Practices
Are you still trying to use a keyword as many times as possible throughout your content?
Then it’s time to rethink your strategy.
Make sure you are implementing the latest SEO strategies to ensure that your website is easily discovered by your target audience.
Apply SEO practices both on-page and off-page for best results. Examples of on-page SEO include keyword-rich titles and ensuring your pages load quickly while off-page SEO involves what is done and said on other sites and platforms such as backlinks.
Whichever SEO strategy you would like to focus on, make sure you stay up to date with the latest practices.
Limited Blog Promotion
If you think writing your blog posts is the end, then you are making another blogging mistake.
The reality is, in order for you to grow your blog, you have to be actively inviting your target audience to your website.
It doesn’t have to be complicated.
You can simply share your newly published post on social media or send a weekly update email to notify your subscribers about any new posts they may have missed.
However you want to do it, make sure you are consistent in promoting your blog and you will eventually see your traffic grow.
Failing to Proofread
Before publishing your content, you may want to double and triple-check your content.
Check for misspelled words, poor sentence structure, unclear phrasing, and anything else that makes it hard for your visitors to understand your content.
Some programs such as Grammarly can help you to do this.
However, if you have the extra budget, then you can also hire an experienced content editor to help you with this task.
Not Protecting Your Blog Legally
Whether you are blogging as a hobby or for business, it is very important to legally protect your blog.
There is a lot more to this topic but the simplest way you can protect your blog legally is by adding legal pages on your site.
There are many free legal templates available online but I would always opt for the premium ones to be 100% sure I’m legally protected.
Final Thoughts on Blogging Mistakes
Every blogger makes mistakes but you don’t have to learn the lessons the hard way.
Now that you know what the common ones are, you can try to avoid or fix them (if you did happen to make one of them).
Have you made any blogging mistakes that are not on the list? Feel free to share them below!
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