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Are you trying to grow your email list? Make sure to avoid doing these email marketing mistakes!

Email Marketing Mistakes You Should Avoid

When it comes to promoting your blog, email marketing is one of the most effective ways you should consider.

Unlike any other form of marketing, email allows you to connect with your audience better, build relationships, and achieve a closeness that is unheard of with other marketing methods.

So to make sure you achieve success in growing and maintaining your email list, try to keep these email marketing mistakes to a minimum.

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Using Misleading Sensationalized Subject Lines

Whether your readers open or trash your email is determined by your subject line. Click To Tweet

Sometimes, in wanting to create interest, many bloggers go overboard and use sensationalized subject lines that are quite deceptive.

These are also known as click-bait titles because when clicked, the email doesn’t deliver the content promised.

This leads to mistrust which may cause your readers to unsubscribe eventually.

That said, here’s what you should do instead:

• Keep the subject line short and simple.
• Use subject lines that make subscribers curious about the details of your email.
• Deliver the content you hinted at in the subject line.

Read More: Formulas for Writing Catchy Subject Lines

Using a No-Reply Email Address

Among all the professional bloggers I’m subscribed to, I have never seen anyone use a ‘no-reply’ email address… and for good reason that is.

Using a ‘no-reply’ email address discourages interaction with your subscribers. This will give them the impression that you don’t care what they think or need. Once they feel this way, there’s a big chance your readers will unsubscribe from your list or mark your email as spam.

Not only will these actions hurt your reputation as a blogger, but your click-through rate and profits will also be affected.

To avoid this, here’s what you should do instead:

• Strongly encourage your subscribers to “whitelist” your email address.
• Encourage them to make suggestions or ask some questions.
• Make sure you keep the line of communication open.
• Make it easy for your audience to adjust their subscription options.

Focusing Too Much on Selling

As a subscriber myself, nothing turns me off more than receiving emails from bloggers who only focus on making a sale.

These types of emails often focus on a service or a product and have multiple “learn more” or “buy” links in them.

What you should do to avoid this:

• Instead of constantly emailing solely about a product or a service, try talking about a niche-related problem your subscribers face.
• Help your readers and make them feel they are not alone and helpless. Give them hope and suggest a well-researched solution that will allow them to discover other options.
• Make your email primarily focused on your audience, their needs, their feelings, and the things that are important to them. The information or solution you provide should be your second priority and the products or services you are promoting should be the last.

Disregarding Readability Factors

Because of technology, it is easier than ever to send and read emails.

However, because there is a huge variety of devices, apps, and browsers your audience can use to read emails, there are many readability factors you must consider before you send your message.

The bottom line is.. your subscribers should be able to open and read your emails regardless of the software or device they use.

You can do this by:

• Keeping your format simple
• Using software that automatically adjusts for the subscriber’s device, app, and browser
• When adding a call-to-action link, make sure that the link’s destination page is also responsive, easily accessible, and readable.

Not Adding Value

When people subscribe to you, you have a greater connection with them than you may realize.

The fact that they have given you the gift of accessibility means they want to hear from you and they feel you add value to their lives.

So to send emails without any value would be one of the worst email marketing mistakes you will make.

Because of this, you should:

• Take this show of trust seriously.
• Make sure every email you send is valuable to them. If it does not add value, then don’t send it.
• Show your appreciation.
• Focus on your audience’s needs.
• Provide niche-related solutions, sources, suggestions, and more.

No Call to Action (CTA)

For every email you send, adding a CTA or a Call to Action is a must.

It doesn’t matter if the CTA is for your readers to share something, read something, or buy something. Just give them a clear CTA.

For best results, do the below:

• Keep the number of links to a minimum of two or three.
• Offer one solution per email. This is to avoid your readers from getting overwhelmed.
• When applicable, let your subscribers know why they should take your suggestion (ex. why they should download or sign up for something)

Sending Emails That Are Too Long

While I’ve seen many seasoned bloggers send lengthy emails, it’s not always a good idea especially if you are just starting.

Remember that most people prefer to skim email messages, initially. They may lose attention easily if the email is too long.

To avoid this, try to:

• Cover one main point in your email and include only two to three links.
• If you have a lot to say, direct your subscribers to a related post or article on your site.
• Keep your email short and concise.

Related Post: How To Write An Email Copy That Converts

Skipping Email Testing

Like any other content, emails need to be planned, written, and edited. This includes adding links and fixing the format.

So before you send your email, make sure to:

• Search for readability issues and more importantly, double check the links
• Test each email (ex. try sending it to yourself first)

Final Thoughts on Email Marketing Mistakes

There you have it! Make it a priority to fix or avoid these top email marketing mistakes.

Keep your subscribers happy and coming back for more of your helpful solutions and information.

Are there any other email marketing mistakes you would like to share? Comment down below!

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