Are you struggling to increase your email opt in rates?
If you have been blogging for quite some time now, you should already know that one of the biggest assets you’ll ever build is your email list.
In fact, many bloggers find that their blogging business really takes off once they start email list building.
This is because email marketing will allow you to make money on demand — any time you want — by simply sending a targeted offer to your email list.
Having said that, it just makes sense to get as many targeted subscribers as possible onto your list.
If you want to know how to do that, check out these seven proven hacks for increasing your email opt-ins fast!
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Great Hacks For Getting More Email Subscribers
Hack # 1: Offer A Super Irresistible Lead Magnet
If you are planning to offer a random, run-of-the-mill lead magnet to your audience thinking that they will easily give up their email address for it, then think again.
Your lead magnet should have the following characteristics:
- It should be valuable. Even though you are giving it away for free, it should be something that is highly useful to your audience and something that provides value.
- It should be desirable. It has to be something that people are actually looking for and are excited about.
The best way to know what lead magnets are in-demand is by checking out the competition. You can do this by:
- Reading their blog posts to see which are popular then check out what freebies they offer
- Following them on social media to see the sort of content they are sharing
- Subscribing to their mailing list to find out what type of content they deliver repeatedly
Just set aside a few minutes for brainstorming and research, and you’re sure to come up with dozens of ideas to choose from.
Hack #2: Your Lead Magnet Should Match The Content
One mistake a lot of bloggers make when building their email list is sending their visitors to the exact same lead page.
I mean, if you put a good offer up then you’ll probably get decent results.
However, if you want to see the best results, then consider putting up an ultra-targeted offer.
This means something that is directly related to the content or blog post which your audience is viewing.
For example, if your blog post is about Pinterest, then your lead magnet should be related to Pinterest as well such as pin templates or a Pinterest planner.
It wouldn’t really make sense to offer an Instagram checklist in that specific blog post because it’s not the reason why your visitors are reading your article in the first place.
Another great idea is to offer a content upgrade to your audience.
For example, if you have a long-form blog post on your website, then you can offer to send this post as a PDF to your visitors.
Alternatively, you can offer your content in a different form such as a video version or a checklist of the content they just read.
Overall, whichever lead magnet you will choose, just make sure it is related to your blog post topic.
Hack #3: Consider Installing An Overlay Capture System
By capture systems, I meant the lightboxes and popups that overlay your web page.
These usually demand a response before the reader can continue their activity on your blog.
Do people like them? I doubt anyone will tell you that they do. But the truth is, they work like crazy!
But you have to remember this…
If possible, don’t have your capture system slide or pop in immediately after someone lands on your blog.
I’m sure you’ll agree that it can be quite annoying.
Your reader will not join your mailing list if you drop an offer the second they land on your site because at that stage, they do not even know what your website is about yet.
Having said that, try to delay your overlays for maximum conversions.
This brings us to the next point…
Hack #4: Redirect Your Exit Traffic
Have you ever tried to leave a website only to see a pop-up to a freebie for you to download before you go?
This is what I meant by redirecting your exit traffic.
Remember, just because your readers are leaving your site without taking any action doesn’t mean they will never take action.
Sometimes, it just means that they didn’t see an offer that was highly targeted to their interests.
So the moment they click the “back” button to leave your blog, you have the last chance to offer a lead magnet in front of them that will get them to join your mailing list.
“Before you go, download this free PDF to discover the eight best-kept secrets to losing weight!”
To do these redirects, you can either create them yourself (if you know the code) or you can download a plugin that works on your platform.
Hack #5: Utilize Social Media
Through social media, you can interact with your target audience, launch your campaigns, and even make some sales!
But if you want to increase your email opt in rates then you have to focus on funneling your network back into your lead pages.
A lot of email service providers (such as Aweber) can be integrated into social media apps like Facebook.
This makes it a lot easier for you to start capturing email addresses directly from Facebook. Not only that, this avoids your potential email subscribers from jumping through hoops before they can subscribe.
Hack #6: Partner With An Influencer Or Someone Who Is An Authority In Your Niche
Basically, they are the ones who already have huge platforms such as mailing lists, big social networks, and well-known blogs which are full of people who take them up on every recommendation and hang on their every word.
By now, you should already be aware of the influencers and experts in your niche. But did you know that you can ethically borrow and leverage their traffic to build your mailing list?
Here are some ways to do it:
- Guest blogging. You can ask them to publish your exclusive article on their blog with links that are directed to your lead page.
- Co-create with them. If you are more experienced in your niche then you can ask them to create viral content together (such as a video), or teach a topic together through a webinar. The key here is for your partner to help you promote your work so you can increase your email opt ins.
Hack #7: Create and Post Videos
Last but not least, you can create Youtube videos that include calls to action (CTAs) at the end. This CTA should direct your viewers to your opt in page.
You can maximize your strategy through these tips:
- Create videos that are likely to go viral by offering something unique.
- Present targeted offers that are highly related to the video.
- Pay attention to your titles, tags, and descriptions.
Final Thoughts on How To Increase Your Email Opt In Rates
In this article, you just discovered 7 proven ways to increase your email subscribers.
So now it’s time to get started.
Go ahead and put these to work for you today, and soon you’ll see your mailing list grow!
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