Do you want to learn how to make money off a blog?
The good news is if you already have an existing blog, you don’t have to make big changes to your website or take on a huge amount of additional tasks.
Sometimes, all you need to do is spend a few minutes creating another opportunity for your target audience to buy something from you or join your email list (that will eventually lead to sales).
In this article, I will share with you some brilliant ideas you can try starting today!
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Ways You Can Make Money Off Your Blog
Set Up An Autoresponder Sequence
When your readers join your list, enter them into an autoresponder sequence of at least five to seven emails.
For example, “Start With Pinterest The Right Way” or “The Seven Steps To Selling Your Blog”.
To make the sequence successful, try these tips:
Each email you send can offer some new tips, secrets, or steps but it should also work on closing the deal in at least one of these ways:
- Focusing on the product or service’s benefits
- Offering proof of your claims such as a testimonial
- Overcoming objections. For example, if you’re charging a premium price for a product, then the price must be justified.
Focus on selling just one service or product in the sequence.
Try not to bombard your audience with a variety of offers so that they won’t be overwhelmed. It’s better to focus your email sequence around one offer.
Write emails that are part content, part pitch.
The content of your email should help establish you as a trustworthy expert by solving part of your reader’s problem.
The pitch, on the other hand, is for a service or a product that solves the rest of your reader’s problem.
This simply means that your email content should naturally lead to a paid solution.
Embed Offers Across Your Website
You can make more money blogging by simply inserting more product offers across your website. Below are some ways you can do that:
Insert offers on your subscriber confirmation page.
Once a reader has joined your email list, now is the best time to put an offer in front of them.
To get the best results, place an offer that is directly related to the lead magnet which your new subscriber just requested to receive.
For example, if your lead magnet is a FREE Pinterest Course, then you can offer other paid products such as a Pinterest Planner or some Pinterest Templates.
Place product offers in your blog sidebar.
You can create a “featured product/service” section on your sidebar, where you feature a new product each week.
Another idea is to set up a plugin that rotates several offers so that your blog visitors will see a range of products.
Embed offers on webinar registration pages.
Do you offer live webinars on your site? In that case, you can insert an offer on the registration page.
For example, you can try something like this: “Get up to speed before the webinar by reading this ebook…”
Embed Offers Directly Into Your Blog Content
While it’s a good idea to put your offers in your sidebar, footer, header, or at the end of each article, make sure to also embed offers directly into your blog content.
You don’t have to do a hard sell though. This just means that you recommend related services or products directly from within the content.
For example, let’s supposed you are writing an article about ‘how to start a blog’. You can drop an affiliate link to your favorite blogging platform, along with the benefits and the reasons why you personally recommend it.
Create Easily Shareable Content
If you already have a blog, you should know by now that every piece of content you put on your site should have a specific purpose or goal. This may be to establish your authority in your chosen niche, to create sales, or even to generate traffic.
In regards to that last point, one of the best sources of website traffic to tap into is your existing visitor base. This is why you’ll want to create viral content that is easily shareable.
To do that, remember that your content must have the following characteristics:
- It must be unique.
- It must be positive.
- It should be in an easily consumed format.
- It should include a call to action.
- It must be easy to share.
All in all, by creating viral content that is easily shareable, there is a higher chance of earning more money from your blog.
Direct Visitors To Your Lead Page
If you want to make more money from your blog, you must give your visitors more opportunities to join your email list.
This includes inserting more opt-in forms on your website and CTAs to visit your lead pages.
This is because if readers leave your blog without joining your list (or purchasing something), then there’s a high possibility they’ll forget about you.
Here’s how you can put more opt-in opportunities on your blog:
Embed opt-in forms in your blog sidebar.
If you do this, make sure to highlight the benefits that your potential subscribers will receive if they download the lead magnet or join your newsletter.
Insert a CTA within or at the end of your blog articles.
Ideally, the lead magnet you are offering should be closely related to the article your audience is reading.
Test a lightbox popup.
While most of us aren’t exactly thrilled when we see popups on a site especially if they are too obstructive, a well-placed exit popup with an attractive offer can definitely get more people to join your list.
Test it to see if it works for you.
Place CTAs in multi-media.
Do you have podcasts and video content on your site? If yes, then don’t forget to include calls to action within this content (along with an opt-in form or a link).
Offer an Upsell or Cross-Sell
If you are selling your own products or services on your blog, then every order should include an upsell or cross-sell.
The difference between the two is that an upsell is offering something that expands the order while a cross-sell is offering something related to the main purchase.
For example, if someone purchases an ebook from you, you might want to offer a checklist or a worksheet as an upsell. On the other hand, if that ebook is about Instagram and you offer a related item such as a social media planner then that is a cross-sell.
Bonus Tip: To really boost conversions on your cross-sells and upsells, make sure to offer a good deal. Make it clear that the discount or other special offers are only available at checkout and that they will have to pay full price after that.
Put Up Exit Traffic Offers
Don’t lose potential customers or subscribers forever by placing an irresistible offer in front of them as soon as they hit the back button or try to leave your website.
This may come in the form of:
- A discount or other special offer on your most popular service or product
- An enticing lead magnet (preferably something directly related to the last page they were viewing)
- A “tripwire” offer (e.g., a high-value product at a no-brainer price)
Whichever offer you choose, just put your best out there, because this may be the last chance you have to turn this visitor into a subscriber or even a buyer.
Final Thoughts on How To Make Money Off A Blog
There you have it: seven easy ways you can try to make more money from your blog.
As you’ve read, many of these ways don’t even take very long to set up. So why not put these methods to work for you starting right away? You’ll be glad you did.
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