Looking for ways to create content for your blog?
In this article, I will share 35 proven ways you can create content that will surely hook and engage your audience no matter what niche you’re in!
Are you ready? Here they are!
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Top Ways To Create Content
1. Share Resources You Recommend
I’m sure you’ll agree that people nowadays tend to spend a lot of time researching resources they can use whether in their personal life or business.
For example: “Where to find legal templates for your blog?“ or, “Which blog plugins should I install?“
You can make your readers love your content and trust you as a source by sharing your most trusted products and resources which they can use to save time and money. What’s not to love?
2. Provide a Step-by-Step Guide
Who doesn’t love easy-to-follow step-by-step instructions on how to do something?
After all, not everyone knows what you know about a certain topic.
So when you mention something in your blog like, “installing a WordPress plugin”, your readers might be scratching their heads.
This is why it helps to provide detailed instructions from time to time to keep your readers engaged and informed especially for complex processes.
3. Offer Tips
Instructional content is great and all but what’s even better is when you provide tips on top of that content.
Useful tips help people take action. And not only that, by offering tips, you can make your readers feel they have insider information.
All of that adds up to satisfied and engaged readers.
4. Adding Screenshots
Screenshots are very helpful especially if you’re writing a step-by-step guide.
These will keep your reader’s attention and provide visual interest to your content.
5. Empathize With Your Audience
Sometimes, people just want to feel understood especially when they’re experiencing a problem.
If you can demonstrate this understanding, chances are, more people will be interested in what you’re saying.
For example: “I know what it’s like to get stuck in a job I don’t love…”, “Here’s what I did…”
6. Provide Checklists
I personally love checklists as they simplify a complex process into a series of actionable steps.
For best results, I recommend making sure your checklists are printable to encourage your readers to print and actually use them.
7. Write Strong Calls to Action (CTA)
CTAs are essential in content creation as they help readers know what to do next.
Do you want your readers to download a PDF or sign up for your newsletter?
Whatever it may be, you’ll want to provide calls to action to get people moving.
8. Showcase the Benefits of Your Post
This basically means letting your readers know what they will get by reading your content.
For example, “You’re about to find out how to earn money as a blog writer!”
9. Compile FAQs
If you pay enough attention, you will see the same questions in your niche pop up repeatedly on blogs, social media groups, and sites like Reddit and Quora.
The next time you see these questions, I recommend you collect them.
Then, compile a list of FAQs with your very best answers.
You can bet your audience will gobble it up.
10. Arouse Curiosity
Another great way to keep your audience reading is to simply make them curious about what’s coming up.
For example: “In just a few moments you’ll discover the most popular blogging platform for professional bloggers!”
11. Create Content With Examples
Sometimes information just goes over your readers’ heads.
To help clarify concepts, you have to provide specific examples.
This not only helps engage your audience but also encourages them to take action since they now have a clear example of what to do.
12. Tell Stories
Nothing draws your audience and hooks them on an emotional level like a good story.
This is why you may want to share funny, inspirational, or even parable-type stories to help you get your point across.
13. Use a Conversational Tone
When you create content, keep it light and imagine that you’re writing to a good friend.
This is much easier and more engaging to read (not to mention more fun!) than content with a boring, academic tone.
14. Be Honest
As a content creator, it’s always good to tell the good, the bad, and the downright ugly of everything.
For example, if you’re reviewing a product, then be sure to list both the pros and cons in your article.
This absolute honesty not only draws readers to you but also builds their trust.
In turn, they’ll keep reading – and they’re much more likely to buy what you’re selling, which will benefit you especially if you are an affiliate of the product.
15. Provide Variety
When people are faced with the same ol’ type of content each time they visit your blog, go to your social media page, or read your newsletter, then don’t be surprised when they eventually get bored.
That’s why you’ll want to consider providing variety.
Give them a lengthy “how to” article today, some short tips tomorrow, and an inspirational post the day after.
This will keep your readers interested and coming back for more.
16. Compile Lists
People love lists. Do you agree?
That’s why you’ll want to create content composed of lists from time to time.
Some examples are:
17. Create Infographics
Some people learn better from images and not just from reading words.
Having said that, you might want to consider creating an infographic to explain your topic more effectively.
For example: “How affiliate marketing works..”
18. Create Content with Templates
If you really want to offer something useful to your audience, then why not give them the tools they need to take action?
Templates would make a great choice for this purpose.
Some examples are:
- Sales Templates for Business Owners
- Legal Templates for Bloggers
19. Provide Worksheets
Worksheets are another great choice of tools for helping readers take action on what they are learning.
For example, you might provide new business owners with a business planning worksheet.
20. Create Content With Humor
Sometimes, people don’t just want to be educated; they want to be entertained too.
This is why in order to keep your readers engaged, you might want to consider injecting some light humor into your content.
21. Create Mind Maps
Mind maps are great especially for non-linear thinkers as they give everyone a new way of looking at and consuming information.
You can start making mind maps by using software such as MindMeister.com.
22. Explain Complex Ideas In Layman’s Language
I’m not sure about you but personally, I hate combing through scholarly articles with tons of jargon, even for scientific subjects such as weight loss and metabolism.
So unless you are writing for a News or a Magazine Blog, I suggest you write your articles in a way that even a child would understand them.
This will keep your audience interested and thrilled even if your topic is about something more serious such as finance or technology.
23. Use Idioms, Similes, and Metaphors
Want to make your content more memorable and engaging?
This sort of language will keep your readers hooked.
For example, don’t just say something is fast. Instead, say he’s “fast as a race car” or “faster than the speed of light”. (Or, better yet, make up your own sayings to keep your content fun and fresh!)
24. Create Illustrations
Placing illustrations in your content has benefits:
- It makes the article a lot easier to read as it breaks up big walls of text.
- It adds value to the content by helping convey complex ideas in a simple way.
- It draws the reader’s eyes back into your content.
For example, if you’re sharing information about how to do a skincare routine, then you can really engage your readers by providing illustrations for each routine (e.g. morning and evening routine).
25. Create Actionable Content
People love instant gratification, so the idea here is to offer at least one thing that can be done quickly by your readers to get fast results.
By sharing many actionable tips in your blog, your readers will not only get hooked but will also see value in your content.
26. Share Your Best Stuff
If you’re thinking about holding back the best bits for later, I’m telling you now, don’t do that especially if you’re a beginner.
Share your best stuff to build trust, keep your readers engaged, and give more value to your content.
Share your best stuff for free, because then it will give your audience an honest taste of what your paid content is like.
27. Create Reader-Oriented Content
Unless you are a celebrity or an influencer, keep in mind that your content should be about the reader, not you.
If your articles are more about you, other than an occasional story, your readers might get bored and quit reading.
A quick way to check whether your content is reader-oriented is to simply look at how much you use the word “me” versus the word “you”.
If there’s more “me” than “you”, then that’s a clear sign it’s time to tweak your content.
28. Capture Your Reader’s Imagination
Do you want to get one step closer to getting your readers to buy a product you’re promoting in your article?
Then the best way is to help them imagine how they will feel when they are using the product.
For example: “Imagine how you’ll feel when you open your email to see tons of affiliate sales notifications filling your inbox…”
29. Create Content that is Easily Readable
When writing your article, make sure to break up big blocks of text with:
- Bulleted lists
- Enticing headline
- Graphics and images
These will break up the monotony of the text and engage your readers instead of making them read never-ending walls of text.
30. Establish Your Authority
You’ll want to establish yourself as an authority as people are more willing to trust the content that comes from an expert or authority in the niche.
You can do this by:
- Sharing your best content
- Sharing testimonials from others who refer to you as an expert
- Being confident when sharing your strategies
31. Borrow Other People’s Authority
If you haven’t yet established yourself as an authority or expert in your niche, that’s okay!
You may want to borrow other people’s authority to boost your status.
One way to do this is to reach out to your fellow bloggers who are already established and ask them to help endorse your work.
You can also quote them in your articles so readers will know that you have reliable sources.
32. Engage the Readers’ Senses
Many bloggers tend to describe something visually, but they neglect the other senses.
Remember that it’s always best to bring in as many as you can.
Just imagine telling a story about trying to avoid temptation at a pastry shop when you’re on a diet.
You can describe the experience as:
- The smell of freshly baked pastries when you first walk in
- The sound of the bread crackling as they’re taken out of the oven
- The sight of the delectable pastries
- The taste of a blueberry-filled pastry
- The feel of the blueberry jam dripping off your chin
In a nutshell, bring your audience right into the scene with you!
33. Offer New Twists On Old Methods
The internet is filled with old information so you’ll want to provide new ways of doing things to keep your readers engaged.
You don’t always need to come up with something entirely new though. You can simply present old information in a new way (such as through an infographic or a video) and it might just be enough to keep people interested.
34. Ask Questions
The idea here is to engage your audience and make them think.
- Which parts of your business are not profitable?
- Why did you start a blog?
- Are you sick of spending hours in the gym and still not losing weight?
35. Overcome Resistance
The reality of blogging is that some people may not believe what you have to say.
But you can build credibility and overcome this resistance by:
- Sharing your relevant experience with the subject. For example, if your blog is about weight loss, then you might want to share your own weight loss journey in your posts.
- Sharing the successes and results you’ve achieved for yourself or others.
- Sharing any relevant degrees or awards you’ve won. For example, if your article is about how to write a fictional book, then talk about any book awards you may have won in the past.
Final Thoughts on How To Create Content
There you have it! I hope this article helps.
So now it’s your turn. Put these hacks to work for you to create better content that your audience will absolutely adore!
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